Net promoter score of leading smartphone brands in Vietnam 2020

Published by Statista Research Department, Nov 8, 2023
Among major smartphone manufacturers in Vietnam, Apple had the highest net promoter score (NPS) of 75 as surveyed in December 2020. Samsung had the second-highest NPS with 64 points. NPS is used to indicate how likely it is for customers to recommend a product or a service to others. It helps companies to understand the level of customer satisfaction and brand loyalty.

Net promoter score (NPS) of the leading smartphone manufacturers in Vietnam as of December 2020

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Release date

December 2020

Region

Vietnam

Survey time period

December 2020

Number of respondents

571 respondents

Age group

18-39 years

Special properties

among respondents nationwide

Supplementary notes

Original question: “How much would you like to recommend your smartphone to your friends or relatives?”

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