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Main reasons for purchasing luxury goods in China 2020, by age group

Main reasons for purchasing luxury goods in China as of December 2020, by age group

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Release date

December 2020



Survey time period

as of December 2020

Number of respondents

3,000 respondents

Supplementary notes

Gen Z was defined as the generation born after 1995.
Millennials were defined as those born between 1980 and 1995.

The question was phrased by the source as follows: "In your opinion, which of the following choices best describe your reasons for purchasing luxury?"
This question also offered the options of following peers, fitting into social network, and other, but were chosen by few respondents.

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Statistics on "Millionaires in China"

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