According to a survey conducted by Rakuten Insight in July 2024 in China, 69 percent of respondents aged between 16 and 24 years said social media was their primary source of information for luxury products. In contrast, respondents over 44 years old primarily obtained information about luxury goods from brand websites.
Preferred information sources for luxury consumption in China as of July 2024, by age group
The question was phrased by the source as follows: "Where do you see/find the most information about luxury brands' goods? (Choose up to 3 of the most relevant answers)"
Among a total of 3,838 survey respondents, 2,202 were women and 1,636 were men.
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Rakuten Insight. (September 4, 2024). Preferred information sources for luxury consumption in China as of July 2024, by age group [Graph]. In Statista. Retrieved November 13, 2024, from https://www.statista.com/statistics/1194760/china-leading-information-sources-for-luxury-products-by-age-group/
Rakuten Insight. "Preferred information sources for luxury consumption in China as of July 2024, by age group." Chart. September 4, 2024. Statista. Accessed November 13, 2024. https://www.statista.com/statistics/1194760/china-leading-information-sources-for-luxury-products-by-age-group/
Rakuten Insight. (2024). Preferred information sources for luxury consumption in China as of July 2024, by age group. Statista. Statista Inc.. Accessed: November 13, 2024. https://www.statista.com/statistics/1194760/china-leading-information-sources-for-luxury-products-by-age-group/
Rakuten Insight. "Preferred Information Sources for Luxury Consumption in China as of July 2024, by Age Group." Statista, Statista Inc., 4 Sep 2024, https://www.statista.com/statistics/1194760/china-leading-information-sources-for-luxury-products-by-age-group/
Rakuten Insight, Preferred information sources for luxury consumption in China as of July 2024, by age group Statista, https://www.statista.com/statistics/1194760/china-leading-information-sources-for-luxury-products-by-age-group/ (last visited November 13, 2024)
Preferred information sources for luxury consumption in China as of July 2024, by age group [Graph], Rakuten Insight, September 4, 2024. [Online]. Available: https://www.statista.com/statistics/1194760/china-leading-information-sources-for-luxury-products-by-age-group/