According to a survey conducted in December 2020 on the luxury market in China, e-commerce was the leading source of information for Chinese luxury buyers among all age groups. Generation Z consumers have seen a new trend of gathering information for luxury products, with the top three sources entirely online.
Preferred information sources for luxury consumption in China in 2020, by age group
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Bain & Company. (December 16, 2020). Preferred information sources for luxury consumption in China in 2020, by age group [Graph]. In Statista. Retrieved April 18, 2024, from https://www.statista.com/statistics/1194760/china-leading-information-sources-for-luxury-products-by-age-group/
Bain & Company. "Preferred information sources for luxury consumption in China in 2020, by age group." Chart. December 16, 2020. Statista. Accessed April 18, 2024. https://www.statista.com/statistics/1194760/china-leading-information-sources-for-luxury-products-by-age-group/
Bain & Company. (2020). Preferred information sources for luxury consumption in China in 2020, by age group. Statista. Statista Inc.. Accessed: April 18, 2024. https://www.statista.com/statistics/1194760/china-leading-information-sources-for-luxury-products-by-age-group/
Bain & Company. "Preferred Information Sources for Luxury Consumption in China in 2020, by Age Group." Statista, Statista Inc., 16 Dec 2020, https://www.statista.com/statistics/1194760/china-leading-information-sources-for-luxury-products-by-age-group/
Bain & Company, Preferred information sources for luxury consumption in China in 2020, by age group Statista, https://www.statista.com/statistics/1194760/china-leading-information-sources-for-luxury-products-by-age-group/ (last visited April 18, 2024)
Preferred information sources for luxury consumption in China in 2020, by age group [Graph], Bain & Company, December 16, 2020. [Online]. Available: https://www.statista.com/statistics/1194760/china-leading-information-sources-for-luxury-products-by-age-group/