Electronics and household appliance sales in Poland 2023, by purchase channel

Market shares of online and in-store purchases of electronics and household appliances in Poland in 2023, by purchase channel

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Release date

December 2023

Region

Poland

Survey time period

August to September 2023

Number of respondents

6220*

Method of interview

Online survey

Supplementary notes

*3636 respondents - online purchase; 2584 respondents - in-store purchase

Date of access is date of release

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Statistics on " Omnichannel retail in Poland "

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Overview

8

Purchasing decisions

8

Purchasing process

8

Omnichannel in apparel retail

6

Omnichannel in cosmetics retail

6

Omnichannel in household appliance retail

5

Omnichannel in home, garden and DIY retail

6

Omnichannel in multimedia retail

6

Multi-device shopping

8

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