Interactive ad budget growth drivers Russia 2020

Representatives of more than one third of surveyed companies in Russia named the coronavirus (COVID-19) pandemic as the main driver for increasing the budget for interactive advertising in 2020. A rich selection of target audiences was the second most popular reason for increasing the interactive ad budget.

What are the main reasons and drivers for increasing the share of interactive advertising in your brand's advertising budget?

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Release date

December 2020

More information

Region

Russia

Survey time period

2020

Special properties

Advertisers*

Method of interview

Online survey

Supplementary notes

* The respondents represented 62 companies. By profile, 92 percent of surveyed companies were offline. Two thirds of respondents were engaged in FMCG, cars, medicines, electronics, etc. 18 percent were online and offline retailers, primarily food retailers, and 11 percent were various service providers, such as airlines and telecommunication companies.

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