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Consumers who increased online grocery shopping usage during COVID-19 in China 2020

According to a survey by McKinsey on online grocery purchase during COVID-19 in China, 74 percent of respondents stated that they purchased groceries online more often than before the pandemic. In the meanwhile, around 21 percent of respondents increased their spending on online grocery shopping.

Share of consumers who increased their online shopping frequency and spending on groceries during coronavirus COVID-19 in China as of March 2020

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Release date

January 2021



Survey time period

March 21 to 25, 2020

Number of respondents


Special properties

among consumers from seven countries

Method of interview

Online survey

Supplementary notes

Survey was conducted in China, South Korea, India, Thailand, Indonesia, Australia, and Japan. The total sample size is 5,013. The exact number of respondents from China is not specified in the source.

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Statistics on "Coronavirus (COVID-19) in China"

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