Share of Cyber Weekend spend by income in the United States 2020

During 2020's Cyber Weekend, consumers in the United States with an income level lower than 40,000 U.S. dollars per year spent about three-quarters of their budget in physical retail stores. This was nearly ten percent higher than the United States' grand average. The higher the income level of the U.S. consumer, the more they spent online.

Share of total offline and online expenditure in the United States during Cyber Weekend in 2020, by income level

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Source

Release date

December 2020

Region

United States

Survey time period

November 26 to 30, 2020

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