Mexico: safety perception of online purchases during El Buen Fin 2020

Perceived level of security when purchasing online during El Buen Fin in Mexico in 2020

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Release date

December 2020



Survey time period

November 2020

Number of respondents

565 omnichannel buyers

Age group

18 years and older

Method of interview

Online panel

Supplementary notes

This question was phrased by the source as follows: "How safe did you feel when buying online during El Buen Fin 2020?" ("¿Qué tan seguro(a) te sentiste al comprar por Internet durante El Buen Fin 2020?").

El Buen Fin refers to an annual shopping event in Mexico that takes place in November during the weekend prior to the Mexican Revolution holiday. In order to avoid agglomerations and prevent further infections of COVID-19, the 2020 version of the event was held for a longer period, from between the 9th and the 20th of November.

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