During a 2020 survey carried out among senior level communications and marketing professionals in the United States, 41.7 percent of respondents stated that it was not at all important to use payment of influencers as influencer strategy. It was very important for 11.8 percent of respondents.
Importance of paying influencers in the influencer strategies of communications professionals in the United States as of September 2020
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Cision. (November 12, 2020). Importance of paying influencers in the influencer strategies of communications professionals in the United States as of September 2020 [Graph]. In Statista. Retrieved February 19, 2025, from https://www.statista.com/statistics/1195814/importance-influencer-marketing-usa/?__sso_cookie_checker=failed
Cision. "Importance of paying influencers in the influencer strategies of communications professionals in the United States as of September 2020." Chart. November 12, 2020. Statista. Accessed February 19, 2025. https://www.statista.com/statistics/1195814/importance-influencer-marketing-usa/?__sso_cookie_checker=failed
Cision. (2020). Importance of paying influencers in the influencer strategies of communications professionals in the United States as of September 2020. Statista. Statista Inc.. Accessed: February 19, 2025. https://www.statista.com/statistics/1195814/importance-influencer-marketing-usa/?__sso_cookie_checker=failed
Cision. "Importance of Paying Influencers in The Influencer Strategies of Communications Professionals in The United States as of September 2020." Statista, Statista Inc., 12 Nov 2020, https://www.statista.com/statistics/1195814/importance-influencer-marketing-usa/?__sso_cookie_checker=failed
Cision, Importance of paying influencers in the influencer strategies of communications professionals in the United States as of September 2020 Statista, https://www.statista.com/statistics/1195814/importance-influencer-marketing-usa/?__sso_cookie_checker=failed (last visited February 19, 2025)
Importance of paying influencers in the influencer strategies of communications professionals in the United States as of September 2020 [Graph], Cision, November 12, 2020. [Online]. Available: https://www.statista.com/statistics/1195814/importance-influencer-marketing-usa/?__sso_cookie_checker=failed