Awareness of sporting goods brands among people in France 2020, by brand

Published by
Eloise Trenda,
Jul 5, 2021
Among the most well-known sports and outdoor activity item brands in France in 2020, Nike, Adidas and Le Coq Sportif were the three leaders, with 81, 81 and 75 percent mentions, respectively. The last two positions in the ranking were occupied by Oxbow and Fila, brands that were mentioned by more than half of the respondents in the survey sample.

Which brands of outdoor sports/activity products are you familiar with?

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Release date

July 2020

Region

France

Survey time period

July 10-12, 2020

Number of respondents

1,010 respondents

Age group

18 years and older

Special properties

French adults

Method of interview

Omnibus survey

Supplementary notes

The question was phrased by the source as follows: "Quelle(s) marque(s) d'articles de sports/activités en plein air connaissez-vous, ne serait-ce que de nom ?"

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