Latin America: SVOD & pay TV top features 2021

During a survey carried out in the six largest economies in Latin America in September 2021, respondents were asked to choose up to three motivators for subscribing to a subscription video-on-demand (SVOD) and/or pay TV service. Over two-thirds (67 percent) of the interviewees in Peru selected early access to a movie release; in Brazil, the share stood at 57 percent. More than 85 percent of internet users surveyed in 2021 said they subscribed to video streaming and/or pay TV services in Latin America.

Leading motivators for subscribing to video streaming and/or cable TV services in selected countries in Latin America as of September 2021

Characteristic	Argentina	Brazil	Chile	Colombia	Mexico	Peru
-	-	-	-	-	-	-
-	-	-	-	-	-	-
-	-	-	-	-	-	-
-	-	-	-	-	-	-
-	-	-	-	-	-	-
-	-	-	-	-	-	-
-	-	-	-	-	-	-
-	-	-	-	-	-	-

Download

Source

Show detailed source information?

Already a member?

Sources

Use Ask Statista Research Service

Release date

November 2021

More information

Region

LAC

Survey time period

September 2021

Number of respondents

3,275 respondents

Age group

18 years and older

Method of interview

Online panel

Supplementary notes

This question was phrased by the source as follows: "What would make you more likely to subscribe to a streaming/cable TV platform? (Choose your top 3 priorities)."

Citation formats