Online platform ETF investment demand globally 2024

Demand for investment in ETFs via online platforms was predicted to be significantly high in the next two to three years according to industry experts across all regions worldwide in 2021. Approximately 96 percent of experts in the United States and 93 percent of experts in Canada noted an expectation for online platforms to be a primary source of ETF demand. Meanwhile, in Asia and Oceania, the share was slightly lower at 69 percent.

Share of industry expects projecting significant demand for online platform ETF investment until 2024 worldwide in 2021, by region

Characteristic	Share of respondents
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Release date

2022

More information

Region

Worldwide

Survey time period

2021

Number of respondents

60 respondents

Method of interview

Postal questionnaire

Supplementary notes

The survey group consisted of 60 executives around the world in 2021 using a structured questionnaire. Three-quarters of the participants were exchange-traded-fund (ETF) managers or sponsors. The remaining participants were made up of service providers, market makers, and asset managers not currently offering ETFs. Respondents were asked to rank the demand level for the product type. The data displayed is from experts who thought the investment demand would be significant in the coming two to three years.

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