Try our corporate solution for free!
(212) 419-8286

Usage of community group buying in China 2020

According to a survey among Chinese consumers, as of August 2020, around 46 percent of respondents had used community group buying services. Community group-buying expanded rapidly in China after the coronavirus outbreak and the market is expected to surpass 100 billion yuan by 2022.

What is community group-buying?

China’s community group-buying expanded rapidly during the coronavirus pandemic. Emerging in 2016, the new online-to-offline business model first started on WeChat. Via WeChat mini-programs (build-in applications within WeChat), residents from the same local community could order fresh food and groceries from a designated group-buying leader. The leader is responsible for contacting the supplier and distributing the collective order to different buyers. Different from traditional B2C online retail, community group-buying offers community members a bulk discount. During the coronavirus lockdown at the beginning of 2020, community group-buying became an essential channel for Chinese consumers who lived in lower-tier cities to shop for fresh meat and vegetables.

Battleground of Big Techs

Seeing the great potential of community group-buying, many tech giants in China took part in this trend by either launching their own community group-buying platforms or investing in start-ups. The Alibaba-invested community-group buying platform Shihuituan accumulated five million monthly active users in 2020, while Xingsheng Youxuan, its Tencent-backed competitor, announced around ten million MAUs. However, the conglomerates operating in community group-buying services may suffer from the new anti-monopoly guidelines published in November 2020, which forbids unfair competition against local business owners.

Share of consumers who used community group buying services in China as of August 2020

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

$39 $59 per month *
in the first 12 months
33% discount until March 31st
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

September 2020



Survey time period

August 2020

Number of respondents

1,228 respondents

Method of interview

Online survey

Supplementary notes

Community group-buying refers to a shopping model where residents live in the same area and order groceries online together through a designated community leader.

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* Prices do not include sales tax.

Statistics on "Grocery shopping in China"

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.