During a 2020 survey carried out among senior level communications and marketing professionals in the United States, 35 percent respondents said LikendIn was the most important social media platform in terms of their boarder content strategy. Facebook ranked second, named by 28 percent of respondents.
Most important social media platforms in communications content strategies according to industry professionals in the United States as of September 2020
among senior level communication and marketing professionals (agency and in-house)
Method of interview
Online survey
Supplementary notes
"The percentages below indicate how many respondents chose that social media platform as the single-most important one to their broader content strategy."
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Statista Accounts:
Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.
Cision. (November 12, 2020). Most important social media platforms in communications content strategies according to industry professionals in the United States as of September 2020 [Graph]. In Statista. Retrieved May 18, 2022, from https://www.statista.com/statistics/1196237/important-social-media-i-communications-strategies-usa/
Cision. "Most important social media platforms in communications content strategies according to industry professionals in the United States as of September 2020." Chart. November 12, 2020. Statista. Accessed May 18, 2022. https://www.statista.com/statistics/1196237/important-social-media-i-communications-strategies-usa/
Cision. (2020). Most important social media platforms in communications content strategies according to industry professionals in the United States as of September 2020. Statista. Statista Inc.. Accessed: May 18, 2022. https://www.statista.com/statistics/1196237/important-social-media-i-communications-strategies-usa/
Cision. "Most Important Social Media Platforms in Communications Content Strategies According to Industry Professionals in The United States as of September 2020." Statista, Statista Inc., 12 Nov 2020, https://www.statista.com/statistics/1196237/important-social-media-i-communications-strategies-usa/
Cision, Most important social media platforms in communications content strategies according to industry professionals in the United States as of September 2020 Statista, https://www.statista.com/statistics/1196237/important-social-media-i-communications-strategies-usa/ (last visited May 18, 2022)
