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Leading search results for board games during Black Friday in the United States 2020

During Black Friday 2020, which fell on November 27 that year, roughly seven in ten search results for the search term "board games" on were accounted for by Hasbro, which had the greatest average share of results for this specific search term. Formerly known as Hassenfeld Brothers, Hasbro owns various brands including Hungry Hungry Hippos, Operation, Twister, and Monopoly.

Leading results when searching for "board games" during Black Friday in the United States in 2020, by online retailer

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Release date

November 2020


United States

Survey time period

November 27, 2020

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