
Leading search results for card games during Black Friday in the United States 2020
During Black Friday 2020, approximately half of the search results for the search term "card games" on Walmart.com were accounted for by Mattel. The brand had the highest average share of results for card games on both Walmart.com and Target.com. During this period, Exploding Kittens was in the lead on Amazon.com, with a share of roughly 30 percent.