Leading search results for "drill" during Black Friday in the United States 2020
During 2020's Black Friday sales period, approximately half of the search results for the popular search term "drill" on Walmart.com were accounted for by the brand known as Hart. With a share of about 40 and 50 percent on Home Depot and Lowe's, respectively, DeWalt was the top performing brand for this particular search term. Other common search results included brands, such as Craftsman, Black+Decker, and Hyper Tough.