Leading online search results for toys during Black Friday in the UK 2020
During Black Friday 2020, which fell on November 27 that year, about 40 percent of search results for the search term "kids toys" on Amazon.co.uk were accounted for by Osmo products. In other words, Osmo was the brand with the greatest average share of results for this specific search term on the website. On the Argos website, the leading brand for the same search query was LEGO. Overall, what brands consumers in the United Kingdom might have come across, heavily depends on the online webshop they were using during this sales event.