E-commerce share of B2B market in Italy 2019, by sector

Published by Daniela Coppola, Mar 18, 2022
In 2019, most of business-to-business (B2B) purchases of automotive products and services in Italy were online. 85 percent of B2B transactions in the automotive sector were conducted through e-commerce channels. In comparison, B2B purchases in the fashion industry were mostly left out from online platforms, as e-commerce made up only 22 percent of B2B transactions.

E-commerce share of B2B market in Italy 2019, by sector

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Release date

November 2020

Region

Italy

Survey time period

2019

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