Customer experience (CX) as a competitive differentiator in the United States 2021

Published by
Valentina Dencheva,
Aug 24, 2023
According to the results of a survey on customer experience (CX) among businesses conducted in the United States in 2021, more than 54 percent of respondents revealed that they perceived customer experience as a primary competitive differentiator.

Share of organizations that view customer experience (CX) as a competitive differentiator in the United States in 2021

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Source

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Release date

September 2021

Region

United States

Survey time period

May and June, 2021

Number of respondents

201 U.S. professionals

Method of interview

Questionnaire

Supplementary notes

The source add the following information: "TNTT interviewed 1,359 (496) professionals across 34 global markets and 14 different sectors.".
This question was phrased by the source as follows: "To what extent do you agree or disagree with each of the following statements? ... CX is a primary differentiator for our organization."

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