Responsibility for communications programs in companies U.S. 2020

Published by
J. G. Navarro,
Jan 6, 2023
During a 2020 survey carried out among senior level communications and marketing professionals in the United States, 56.5 percent stated that their communication strategies and programs were part of the marketing function.

Responsibility for communications programs according to non-agency professionals in the United States as of September 2020

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Release date

November 2020

Region

United States

Survey time period

August 12 to September 14, 2020

Number of respondents

314 respondents

Special properties

among senior level communication and marketing professionals (agency and in-house)

Method of interview

Online survey

Supplementary notes

Question: "Is your comms department part of the marketing function or does it operate independently from marketing?"

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