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Share of communications media budgets allocated to media types in the U.S. 2020

During a 2020 survey conducted among senior level communications and marketing professionals in the United States, it was found that in-house comms specialists divided their media budgets fairly evenly between earned, owned and paid media. In contrast, agency comms professionals allocated 56 percent of their media budgets to earned media.

Share of media budgets allocated to selected media types according to communications professionals in the United States as of September 2020, by type of professional

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Release date

November 2020


United States

Survey time period

August 12 to September 14, 2020

Number of respondents

314 respondents

Special properties

among senior level communication and marketing professionals (agency and in-house)

Method of interview

Online survey

Supplementary notes

Question: "As best as you can, indicate in percentages how much of your media budget is allocated to each of the following"

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Statistics on "Public relations in the U.S."

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