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Data management strategies for increasing data volume for CX in the U.S. 2019

During a survey on customer experience (CX) among businesses conducted in the United States in 2019, participants were asked how their organizations cope with increasing data volume originating from digital channels. One in two respondents answered that their organization has a dedicated business analytics team in charge of interpreting data. Moreover, approximately 34 percent of the respondents said that thier company has an automated technology system in place for this purpose.

How do you manage the increasing volume of data that is emerging via digital channels for customer experience (CX)?

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Source

Release date

March 2020

Region

United States

Survey time period

mid-July to mid-November, 2019

Method of interview

Questionnaire

Supplementary notes

The source add the following information: "The findings of the 2020 Report are comprised of responses from 1,019 participants drawn from 79 countries and balance across the Americas, Asia Pacific, Australia and New Zealand, Middle East and Africa, and Europe. The sample spans 14 industry sectors."
The source does not specify the number of respondents for each country.

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