Lidl customers on body care brands and prices Germany

In 2018, around 11 percent of Lidl customers in Germany agreed with the statement that they pay more attention to the brand than the price when buying body care products. Almost 14 percent disagreed completely. The numbers are based on a survey conducted in Germany among respondents aged 14 and older, who had shopped at Lidl six months prior to the survey taking place.

Share of Lidl customers by agreement with the statement "When buying body care products, I pay more attention to the brand than the price" compared to the population in Germany in 2018

Characteristic	Lidl customers	German population
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Release date

November 2018

More information

Region

Germany

Survey time period

2018

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

In the context of the survey, Lidl customers were defined as people who shopped at Lidl six months prior to the survey.

Information on the total sample:
2018: 23,086 respondents, projection to 70.45 million people.

Information on the target group "Lidl customers":
projection to 39.88 million people.

Further information on methodology available here.

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