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Most-used marketing devices in eRetail Media campaigns in France 2020

Published by Valentina Dencheva, Jan 6, 2023
Over the last few years, eRetail Media has established itself among the new marketing trends. This recent phenomenon includes all advertising campaigns launched online by e-retailers and marketplaces. In 2020, display marketing was the most-used marketing device in eRetail Media campaigns by surveyed companies in France. More than one-third of surveyed companies sent newsletters in 2020 in France.

Ranking of the eRetail Media devices most-used by companies in France in 2020

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Release date

October 2020

Region

France

Survey time period

July to August 2020

Number of respondents

170 respondents

Special properties

Telephone interviews with members of the marketing and e-commerce industry

Method of interview

Telephone interview

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