Importance of brand loyalty for consumers India 2020

Published by A. Minhas, Mar 17, 2022
In a survey conducted in September 2020, regarding the importance of brand loyalty in India, consumers were asked whether trust is an important attribute when they choose a brand. For about 39 percent of the respondents, trust is very important and only for about 6 percent of the respondents, trust is not at all important.

Importance of brand loyalty for consumers in India in September 2020

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Release date

September 2020

Region

India

Survey time period

September 2020

Number of respondents

2,007 respondents

Special properties

The respondents surveyed were adults.

Method of interview

Online survey

Supplementary notes

Original source question. "Please rate the importance of the following attributes to you when choosing a brand?" Attribute: "Whether I trust the brand"

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Key figures

6

Segments

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Leading FMCG conglomerates

5

Market players

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Consumer behavior

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