In a survey conducted in September 2020, regarding the importance of brand loyalty in India, consumers were asked whether trust is an important attribute when they choose a brand. For about 39 percent of the respondents, trust is very important and only for about 6 percent of the respondents, trust is not at all important.
Importance of brand loyalty for consumers in India in September 2020
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Original source question. "Please rate the importance of the following attributes to you when choosing a brand?"
Attribute: "Whether I trust the brand"
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IBM Institute for Business Value. (September 2, 2020). Importance of brand loyalty for consumers in India in September 2020 [Graph]. In Statista. Retrieved September 12, 2024, from https://www.statista.com/statistics/1197838/india-importance-of-brand-loyalty-for-consumers/
IBM Institute for Business Value. "Importance of brand loyalty for consumers in India in September 2020." Chart. September 2, 2020. Statista. Accessed September 12, 2024. https://www.statista.com/statistics/1197838/india-importance-of-brand-loyalty-for-consumers/
IBM Institute for Business Value. (2020). Importance of brand loyalty for consumers in India in September 2020. Statista. Statista Inc.. Accessed: September 12, 2024. https://www.statista.com/statistics/1197838/india-importance-of-brand-loyalty-for-consumers/
IBM Institute for Business Value. "Importance of Brand Loyalty for Consumers in India in September 2020." Statista, Statista Inc., 2 Sep 2020, https://www.statista.com/statistics/1197838/india-importance-of-brand-loyalty-for-consumers/
IBM Institute for Business Value, Importance of brand loyalty for consumers in India in September 2020 Statista, https://www.statista.com/statistics/1197838/india-importance-of-brand-loyalty-for-consumers/ (last visited September 12, 2024)
Importance of brand loyalty for consumers in India in September 2020 [Graph], IBM Institute for Business Value, September 2, 2020. [Online]. Available: https://www.statista.com/statistics/1197838/india-importance-of-brand-loyalty-for-consumers/
