Aldi customer opinions on healthy eating in Germany 2021

Share of Aldi customers by agreement with the statement "I value healthy eating, even if it costs more" compared to the population in Germany in 2021

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Release date

November 2021



Survey time period


Age group

14 years and older

Special properties

German-speaking population

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

Within the scope of this survey, Aldi customers are people who have shopped at Aldi within six months before the evaluation.

Information on the total sample:
2020: 23,138 respondents, projection to 70.63 million people.

Information on the target group “Aldi customers”:
14,365 respondents, projection to 44.66 million people.

Further information on methodology available here and in the report.

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