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Latin America: countries with the highest online shopping growth during COVID-19

Throughout 2020, Latin American countries introduced a range of movement restrictions aimed at controlling the spread of COVID-19. As a result, consumers across the region increasingly turned to online solutions for their purchases. During a survey conducted in 13 Latin American countries, Chile showed the highest online shopping increase by e-commerce buyers during the pandemic, with more than 66 percent stating to have incremented their purchases through this channel. Puerto Rico ranked second, with 59 percent of online shoppers surveyed saying to have purchased more on the internet.

Latin American countries where e-shoppers most increased online purchasing during the coronavirus (COVID-19) pandemic in 2020

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Release date

November 2020



Survey time period

November 2020

Age group

18 years and older

Supplementary notes

* Puerto Rico was included despite being an unincorporated territory of the United States.
This question was phrased by the source as follows: "Please describe your online purchasing/e-commerce behavior during the COVID-19 pandemic - I increased my online purchasing".

The study was conducted in 13 Latin American martkets. It included a total of 2,556 surveys with consumers and in-depth interviews with ten executives from banks and fintechs across the region.

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