Aldi customers in Germany: chocolate brand vs. price 2021

This data show the survey results of Aldi customers in Germany regarding their attention to brand vs. price when buying chocolate in 2021. That year, roughly 50.3 percent of consumers who shopped at Aldi stated that they paid more attention to the brand than the price. Among the population, roughly 52.6 percent responded the same way. The base for the survey was the German-speaking population aged 14 years and older.

Share of Aldi customers based on attention to brand or price when buying chocolate compared to the population in Germany in 2021

Characteristic	Aldi customers	Population
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Release date

November 2021

More information

Region

Germany

Survey time period

2021

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

In the context of the survey, Aldi customers were defined as people who shopped at Aldi within six months prior to the survey.

Information on the population:
Base: German-speaking population 14 years of age and older.

Information on the total sample:
2020:23,138 respondents, projection to 70.60 million people.

Information on the target group "Aldi customers":
12,558 respondents, projection to 37.58 million people.

Further information on methodology available here and in the report.

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