Aldi customers in Germany: chewing gum brands 2019

This graph shows the results of a survey on Aldi customers in Germany regarding their favorite chewing gum brands in 2019. That year, around nine percent of consumers who shopped at Aldi stated that they had chewed Wrigley's Extra in the last four weeks. Among the population, also nine percent responded the same way. The base for the survey was the German-speaking population aged 14 years and older.

Leading chewing gum brands among Aldi customers compared to the population in Germany in 2019

Characteristic	Aldi customers	Population
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Release date

November 2019

More information

Region

Germany

Survey time period

2019

Age group

14 years and older

Special properties

Consumed in the last four weeks; German-speaking population

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

In the context of the survey, Aldi customers were defined as people who shopped at Aldi within six months prior to the survey.

Information on the population:
Base: German-speaking population 14 years of age and older.

Information on the total sample:
2020: 23,120 respondents, projection to 70.60 million people.

Information on the target group "Aldi customers":
projection to 46.07 million people.

Further information on methodology available here and in the report.

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