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Most preferred old world wine among consumers in China 2020, by production region

Leading traditional wine production regions among wine consumers in China as of May 2020

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Release date

November 2020



Survey time period

May 2020

Number of respondents

1,440 respondents

Age group

26-55 years

Special properties

among wine and spirits consumers from three mainland cities*

Method of interview


Supplementary notes

* The survey was conducted in Guangzhou, Shanghai, and Xi'an among six groups of respondents. Two groups in each city. Group one aged 26 to 40 years, group two aged 41 to 55 years. At least two female respondents must be in each group.
Respondents from Guangzhou and Shanghai had a monthly household income of RMB15,000 or more, or monthly personal income of RMB8,000 or more.
Respondents from Xi'an had a monthly household income of RMB9,000 or more, or monthly personal income of RMB5,000 or more.

Respondents have bought and drunk wine or spirits costing RMB300 or more per bottle in the past month.
Respondents should have a habit of drinking wine and be decision makers in purchasing wine or spirits in the households.
At least two respondents in each group have drunk wine at least once every week in the past month.
At least two people in each group have participated in wine-related activities or received wine-related services in the past year.

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