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Most common fashion bad buys in Japan 2020

According to a survey conducted in April 2020 among women in Japan, around 37 percent of respondents stated that they regretted a fashion-related purchase because the clothes did not suit them when they wore it. The size was another common problem experienced among consumers.

Most common reasons for regretting fashion purchases in Japan as of April 2020

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Release date

April 2020



Survey time period

April 3 to 6, 2020

Number of respondents

908 respondents

Age group

20-49 years

Special properties

survey among women

Method of interview

Online survey

Supplementary notes

Original question: "In general, what kind of mistakes have you experienced (when shopping for Western clothing)?"

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Statistics on "Fashion industry in Japan"

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