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Popular sustainable materials for fashion purchases in Japan 2020

The preferred sustainable material in fashion-related purchases in Japan was organic cotton, as revealed in a survey conducted in August 2020. While almost 60 percent of respondents would purchase apparel made from organic cotton, only 16.5 percent considered the purchase of clothes using textiles made from food waste-based fibers.

Most popular sustainable materials for fashion purchases in Japan as of August 2020

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Release date

September 2020



Survey time period

August 2020

Number of respondents

1,000 respondents

Age group

15-49 years

Special properties

multiple answers were allowed

Method of interview

Online survey

Supplementary notes

Original question: "Which sustainable material would you like to buy or use?"
Survey among consumers who purchased clothes within the last 6 months.

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Statistics on "Fashion industry in Japan"

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