Popular sustainable materials for fashion purchases in Japan 2021

Published by C. Diep, Jan 20, 2023
The preferred sustainable material in fashion-related purchases in Japan was organic cotton, as revealed in a survey conducted in August 2021. While almost half of respondents would purchase apparel made from organic cotton, only 10.8 percent considered the purchase of clothes using textiles made from recycled fishing nets.

Most popular sustainable materials for fashion purchases in Japan as of August 2021

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Source

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Release date

September 2021

Region

Japan

Survey time period

August 27 to 31, 2021

Number of respondents

1,000 respondents

Age group

15-49 years

Special properties

multiple answers were allowed

Method of interview

Online survey

Supplementary notes

Original question: "Which sustainable material would you like to buy or use?"
Survey among consumers who purchased clothes within the last 6 months.

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