Favorite sneaker brands in Japan 2024

Published by C. Diep, Feb 21, 2024

According to a survey conducted in January 2024 in Japan, almost 18 percent of respondents named Nike their favorite sneaker brand. The results revealed that internationally successful footwear and sports brands headquartered in the United States and Germany were particularly popular among young Japanese consumers.

Four of the five top sneaker brands also ranked in as the most popular sportswear brands in Japan.

Most popular sneaker brands in Japan as of January 2024

© Statista 2024
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Release date

February 2024

Region

Japan

Survey time period

January 5 to 9, 2024

Number of respondents

5,256 respondents

Age group

15-64 years

Special properties

survey on smartphone among LINE users; only one answer allowed

Method of interview

Online survey

Supplementary notes

Original question: "What is your favorite sneaker brand?"

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Topics

Fashion industry in JapanBeauty industry in JapanE-commerce in JapanFMCG market in JapanShopping behavior in Japan
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