E-commerce penetration rate among active Gen Z users China in 2020, by platform

Penetration rate of online shopping apps among Generation Z active users in China as of November 2020, by platform

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Release date

January 2021

Region

China

Survey time period

November 2020

Supplementary notes

Generation-Z in this report refers to people born in 1995 or after.

The penetration rate was calculated by the number of active users who used a specific e-commerce service divided by the total number of active e-commerce users.

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Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
  • Free Statistics
  • Premium Statistics
  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
  • Free + Premium Statistics
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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