Most used sports betting brands by regular bettors in the U.S. 2021

Sports betting refers to a type of gambling in which consumers place bets on the outcome of sports events. The most used sports betting service in the United States as of December 2021 was DraftKings, which was used by 51 percent of regular sports bettors (those who place bets at least once a month). FanDuel followed close behind, with 56 percent of respondents reporting that they used the service. Most sports betting takes place online, as can be seen when looking at sports betting revenue in the U.S. by betting type, where online revenue was forecast to reach over three times as much as land-based revenue by 2025.

When was sports betting legalized in the U.S.?

In 2018, sports betting was legalized in the United States at the federal level, but each state remained in control of its own regulations. As a result, the sports betting landscape is complicated as each state can legalize and regulate as they see fit. While there are states that have still not legalized sports betting that does not mean there is not public support to do so. In 2021, a significant share of sports fans were likely to gamble if sports betting was legal in the United States. The interest in sports betting varied by professional sports fan base. Fans of Major League Soccer (MLS) expressed the most interest in sports betting with 53 percent of respondents stating that they were very interested in the practice. Additionally, 37 percent of fans who follow the National Football League (NFL) stated that they were very interested in sports betting.

Among which consumers is sports betting most popular?

The sports betting industry in the United States is supported by many different types of consumers. In a 2020 survey of the share of respondents who participate in sports betting by gender, the majority of those that participated identified as male, but seven percent of females surveyed also took part in sports betting. In a similar 2020 survey of the share of respondents that participated in sports betting by age, respondents of all age groups reported that they participated in sports betting, though the largest percentages were in younger age groups.