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Change in Tet spending among consumers in Vietnam 2019-2021

As surveyed in 2021, 32 percent of respondents in Vietnam intended to spend more for Tet compared to their spending the year before, whereas 24 percent stated that they would spend less for this occasion. By comparison, the share of respondents who would spend more on Tet was much higher the year before, at 68 percent. Besides the negative impact of the COVID-19 pandemic, a general trend of reducing Tet spending was also the reason for the decrease in spending intention in 2021.

Yearly change in Vietnamese lunar new year (Tet) spending intention among consumers in Vietnam from 2019 to 2021

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In cooperation with
Infocus Mekong
Release date

January 2021



Survey time period

2019 to 2021

Number of respondents

1,026 respondents

Special properties

among consumers nationwide

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