Most complaints about digital ads filed to the Advertising Standards Authority (ASA) in 2021 regarded adverts appearing on the advertiser's own website, social media account or app. Second largest category were influencer ads (website, social media or app). In general, online ads attracted most complaints, followed by ads in TV and radio media. The ASA is the advertising regulator in the United Kingdom (UK).
Number of complaints about digital advertising and resulting cases taken up by the Advertising Standards Authority (ASA) in the United Kingdom (UK) in 2021, by ad location
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Advertising Standards Authority (UK). (May 19, 2022). Number of complaints about digital advertising and resulting cases taken up by the Advertising Standards Authority (ASA) in the United Kingdom (UK) in 2021, by ad location [Graph]. In Statista. Retrieved July 02, 2022, from https://www.statista.com/statistics/1199619/complaints-digital-advertising-uk/
Advertising Standards Authority (UK). "Number of complaints about digital advertising and resulting cases taken up by the Advertising Standards Authority (ASA) in the United Kingdom (UK) in 2021, by ad location." Chart. May 19, 2022. Statista. Accessed July 02, 2022. https://www.statista.com/statistics/1199619/complaints-digital-advertising-uk/
Advertising Standards Authority (UK). (2022). Number of complaints about digital advertising and resulting cases taken up by the Advertising Standards Authority (ASA) in the United Kingdom (UK) in 2021, by ad location. Statista. Statista Inc.. Accessed: July 02, 2022. https://www.statista.com/statistics/1199619/complaints-digital-advertising-uk/
Advertising Standards Authority (UK). "Number of Complaints about Digital Advertising and Resulting Cases Taken up by The Advertising Standards Authority (Asa) in The United Kingdom (Uk) in 2021, by Ad Location." Statista, Statista Inc., 19 May 2022, https://www.statista.com/statistics/1199619/complaints-digital-advertising-uk/
Advertising Standards Authority (UK), Number of complaints about digital advertising and resulting cases taken up by the Advertising Standards Authority (ASA) in the United Kingdom (UK) in 2021, by ad location Statista, https://www.statista.com/statistics/1199619/complaints-digital-advertising-uk/ (last visited July 02, 2022)
