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Frequency with which people consume organic private label products in France 2020

A private label is a commercial brand for a product whose characteristics have been defined by the company or group of companies that retail the product and that owns the brand under which it is sold. As the organic sector is facing an increasing demand from French consumers, retailers have been developing their organic private labels. It seems that this is in their interest, since from a consumption perspective, it appears that in 2020, about seven French people out of ten consumed this type of product.

Frequency of consumption of organic products from private labels among the French in 2020

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Release date

April 2020



Survey time period

February 24-25, 2020

Number of respondents

843 respondents

Age group

18 years and older

Special properties

French adults buying private labels

Method of interview

Online panel

Supplementary notes

The question was phrased by the source as follows: "Vous arrive-t-il de consommer des produits de « MDD » bio ?"

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Statistics on "Organic products retail in France "

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