Identity solutions spending in Europe 2020-2024

Published by Statista Research Department, Jan 6, 2023
In 2021, the spending on identity solutions for marketing and advertising in Europe was expected to amount to 2.57 billion euros. The value is forecast to increase to 4.1 billion by 2024. In the United States, identity solutions spending will increase from 4.79 to 8.2 billion U.S. dollars in the same period.

Spending on identity solutions for marketing and advertising in Europe from 2020 to 2024 (in billion euros)

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Release date

August 2020

Region

Europe

Survey time period

August 2020

Special properties

forecast / includes data, platforms and services

Supplementary notes

An exponential development of the values was assumed to estimate the annual values between 2020 and 2024, which were provided by the source.

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