Net Promoter Score evolution of various sectors in France

Regarding the Net Promoter Score (NPS), the mass distribution (which was assessed in October 2017) obtained a positive recommendation score of +7 points, which was in line with its 2016 level, according to the source. But remains well below the scores of the e-commerce in 2017 (+24). For the industries assessed in 2018, the specialized distribution for body care products grew by 30 NPS points compared to the year 2017, and for Airports (assessed in September 2018) the NPS value dropped by two points compared to 2017.

Evolution of the Net Promoter Score (NPS) of various industries in France in 2017 and 2018, compared to the previous year

Characteristic	NPS evolution from the year before
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Release date

June 2018

More information

Region

France

Survey time period

April 2017; October to December 2017; March, June and September 2018

Number of respondents

1,000 respondents

Special properties

France

Supplementary notes

The source did not provide the values from the year before.

The source provides the following information about the date of survey for each industry:
April 2017: E-commerce
October 2017: Mass distribution
November 2017: Energy sector
December 2017: Automobile industry
March 2018: Specialized distribution "body care" products
June 2018: Leisure parks
September 2018: Airports

The order of the ranking is not complete: the source adds that leisure parks were in second place of the ranking in terms of NPS evolution, specialized distribution "body care" product were in third place, airports in ninth place, the automobile industry in 11th, mass distribution in 12th and the energy sector in 19th place in the ranking. The source did not provide recent information about the other sectors and their ranking.

The NPS score corresponds to the difference between the scores rated 9 to 10 and the scores 0 to 6 on the recommendation question

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