• Japan: media content market share by segment

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The video-related media segment accounted for almost 59 percent of the media content market in Japan in 2018. The total size of the media content market amounted to around 11.9 trillion yen during that year. A breakdown of the segments by their constituting media showed that terrestrial television broadcasting held the largest market share in Japan.

Distribution of the media content market in Japan in 2018, by segment

	Market share
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Source

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Source

Release date

July 2020

More information

Region

Japan

Survey time period

2018

Supplementary notes

Video-related media included movies, videos, terrestrial broadcasting, satellite broadcasting and cable television, video games, and internet-original video-related media.
Sound-related media included music, radio programs, and internet-original music-related media.
Text-related media included newspaper articles, comics, magazines, books, database information, and internet-original text-related media.

1 Japanese yen equals 0.0096 U.S. dollars or 0.0079 euros as of February 2021.