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Main strategic objectives in B2B digital after-sales among manufacturers 2020

Published by Daniela Coppola, Jul 7, 2021
In 2020, only 40 percent of manufacturers taking part in a survey wanted to digitalize their after-sales services to attract new customers online. The vast majority of respondents (77 percent) considered higher customer satisfaction to be their objective. Making the installed base of consumers more profitable was the second-most important factor, mentioned by 72 percent of manufacturers worldwide.

Main strategic objectives in B2B digital after-sales among manufacturers as of 2020

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Sources

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Release date

2020

Region

Worldwide

Survey time period

2020

Number of respondents

125 respondents

Age group

18 years and older

Special properties

manufacturers

Supplementary notes

The source does not report the date and methodology of the survey.

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