Japan: media content market share by medium

Terrestrial TV programs accounted for 21.6 percent of the media content market in Japan in 2021. Terrestrial TV programs were the largest medium within the market, which amounted to around 12.5 trillion Japanese yen during that year.

Distribution of the media content market in Japan in 2021, by medium

Characteristic	Market share
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Release date

June 2023

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Region

Japan

Survey time period

2021

Supplementary notes

The media content market consists of three different segments: video-based content, audio-based content, and text-based content.
Video-based content includes movies, videos, terrestrial TV programs, satellite and cable TV programs, game software, and original internet video-based content.
Audio-based content includes music, radio programs, and original internet audio-based content.
Text-based content includes newspaper articles, comics, magazines, books, database information, and original internet text-based content.

100 Japanese yen equal 0.69 U.S. dollars or 0.64 euros as of July 2023.

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