According to a survey conducted by Rakuten Insight in May 2023, 29 percent of female respondents in Japan followed at least one influencer on social media. The share was somewhat lower among men.
Share of people who follow influencers on social media in Japan as of May 2023, by gender
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Rakuten Insight. (June 12, 2023). Share of people who follow influencers on social media in Japan as of May 2023, by gender [Graph]. In Statista. Retrieved December 02, 2024, from https://www.statista.com/statistics/1200291/japan-share-of-people-who-follow-influencers-by-gender/
Rakuten Insight. "Share of people who follow influencers on social media in Japan as of May 2023, by gender." Chart. June 12, 2023. Statista. Accessed December 02, 2024. https://www.statista.com/statistics/1200291/japan-share-of-people-who-follow-influencers-by-gender/
Rakuten Insight. (2023). Share of people who follow influencers on social media in Japan as of May 2023, by gender. Statista. Statista Inc.. Accessed: December 02, 2024. https://www.statista.com/statistics/1200291/japan-share-of-people-who-follow-influencers-by-gender/
Rakuten Insight. "Share of People Who Follow Influencers on Social Media in Japan as of May 2023, by Gender." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1200291/japan-share-of-people-who-follow-influencers-by-gender/
Rakuten Insight, Share of people who follow influencers on social media in Japan as of May 2023, by gender Statista, https://www.statista.com/statistics/1200291/japan-share-of-people-who-follow-influencers-by-gender/ (last visited December 02, 2024)
Share of people who follow influencers on social media in Japan as of May 2023, by gender [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1200291/japan-share-of-people-who-follow-influencers-by-gender/