Influencer marketing has been quite effective in boosting brand awareness and generating sales. According to a Chinese consumer survey conducted by Rakuten Insight in May 2023, about 86 percent of respondents who had followed at least one influencer on social media said that they had purchased the products endorsed by the influencer. A large proportion of these respondents did so because they were convinced by the promotion from the influencer.
Impact of social media influencers on purchasing in China as of May 2023
Characteristic
Share of respondents
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
among respondents who followed at least one influencer on social media
Method of interview
Online survey
Supplementary notes
Original survey question:
Have you ever purchased an item or product because it was endorsed by the influencer?
Figures might not sum up to 100 percent due to rounding up.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten Insight. (June 12, 2023). Impact of social media influencers on purchasing in China as of May 2023 [Graph]. In Statista. Retrieved September 08, 2024, from https://www.statista.com/statistics/1200644/china-influencers-impact-on-purchasing/
Rakuten Insight. "Impact of social media influencers on purchasing in China as of May 2023." Chart. June 12, 2023. Statista. Accessed September 08, 2024. https://www.statista.com/statistics/1200644/china-influencers-impact-on-purchasing/
Rakuten Insight. (2023). Impact of social media influencers on purchasing in China as of May 2023. Statista. Statista Inc.. Accessed: September 08, 2024. https://www.statista.com/statistics/1200644/china-influencers-impact-on-purchasing/
Rakuten Insight. "Impact of Social Media Influencers on Purchasing in China as of May 2023." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1200644/china-influencers-impact-on-purchasing/
Rakuten Insight, Impact of social media influencers on purchasing in China as of May 2023 Statista, https://www.statista.com/statistics/1200644/china-influencers-impact-on-purchasing/ (last visited September 08, 2024)
Impact of social media influencers on purchasing in China as of May 2023 [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1200644/china-influencers-impact-on-purchasing/
