Impact of social media influencers on purchasing in Hong Kong 2023, by gender
Rakuten Insight in May 2023, about 61 percent of female respondents from Hong Kong who had followed at least one influencer on social media said that they had purchased the products endorsed by the influencer. A large proportion of these respondents did so because they were convinced by the promotion from the influencer.
Influencer marketing has been quite effective in boosting brand awareness and generating sales. According to a consumer survey conducted by