E-commerce penetration rate in Latin America 2021, by country
In 2021, more than two-thirds (68 percent) of Latin Americans had made at least one purchase online. That year, Brazil had the highest e-commerce penetration in the region, with more than three-quarters (78 percent) of the population using this shopping channel. In Argentina, 75 percent shopped online, compared to 65 percent in Mexico and 53 percent in Colombia.
