Willingness to buy collaboration products between influencers and brands Vietnam 2020
According to a survey on social media influencers conducted by Rakuten Insight in October 2020, approximately 45 percent of respondents in Vietnam would be willing to spend on a collaboration product between a brand and an influencer as long as the product's price was similar to that of a non-endorsed one. Around 34 percent of them would pay up to 25 percent more than a similar product for the collaboration product.
