According to a survey on social media influencers conducted by Rakuten Insight in October 2020, approximately 47 percent of Indonesian respondents stated that they had purchased products endorsed by influencers because they had wanted to buy the item, regardless of who had been promoting it. The same survey found that the majority of Indonesian respondents had purchased an item or product because it had been endorsed by an influencer.
Reasons for purchasing products that were endorsed by influencers in Indonesia as of October 2020
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Statista Accounts:
Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.
Rakuten Insight. (January 14, 2021). Reasons for purchasing products that were endorsed by influencers in Indonesia as of October 2020 [Graph]. In Statista. Retrieved May 26, 2022, from https://www.statista.com/statistics/1201170/indonesia-reasons-for-buying-products-endorsed-by-an-influencers/
Rakuten Insight. "Reasons for purchasing products that were endorsed by influencers in Indonesia as of October 2020." Chart. January 14, 2021. Statista. Accessed May 26, 2022. https://www.statista.com/statistics/1201170/indonesia-reasons-for-buying-products-endorsed-by-an-influencers/
Rakuten Insight. (2021). Reasons for purchasing products that were endorsed by influencers in Indonesia as of October 2020. Statista. Statista Inc.. Accessed: May 26, 2022. https://www.statista.com/statistics/1201170/indonesia-reasons-for-buying-products-endorsed-by-an-influencers/
Rakuten Insight. "Reasons for Purchasing Products That Were Endorsed by Influencers in Indonesia as of October 2020." Statista, Statista Inc., 14 Jan 2021, https://www.statista.com/statistics/1201170/indonesia-reasons-for-buying-products-endorsed-by-an-influencers/
Rakuten Insight, Reasons for purchasing products that were endorsed by influencers in Indonesia as of October 2020 Statista, https://www.statista.com/statistics/1201170/indonesia-reasons-for-buying-products-endorsed-by-an-influencers/ (last visited May 26, 2022)
